Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates

by Ginny Marvin
The much-anticipated buy button in Google search ads is finally here. Called Purchases On Google, it turns out the new feature isn’t a button at all. “Buy on Google” messaging will appear in eligible product listing ads on both iOS and Android smartphones. Purchases on Google is launching in a very limited pilot with select retailers.Read the full article