Local SEO AuthorityLabs HoA Recap

by Michelle Stinson Ross
This episode of the #Authority HoA was originally broadcast on July 8th with featured guests Loren Baker from Foundation Digital and Andrew Shotland of Local SEO Guide,and hosted by Melissa Fach, produced by Michelle Stinson Ross, and color commentary from AuthorityLabs CEO, Chase Granberry. Below we a have a quick written recap, the video and a podcast from the hangout, but fi ...Read the full article

Local SEO - AuthorityLabs HoA

Need to get a grip on driving online business to your physical location? What changes are occurring with location specific search information? What are the experts seeing? Well we have two of the best, +Loren Baker and +Andrew Shotland They will discuss what you need to know about local & search. Hosted by +Chase Granberry, +Melissa Fach, and +Michelle Stinson Ross What Changes have you seen in local in 2015 and what do businesses need to be aware of? For Andrew, the changes to local search have been very small and gradual over the last year and a half. What is having the greatest impact is Google’s obvious commitment to developing everything mobile. It is that infiltration of mobile into all other aspects of search that is having a greater impact than anything specific to local search optimization. Loren commented that although Google has made small incremental changes to local search, there is a much greater awareness of local not just on the part of SMBs and brick and mortar businesses, but also large enterprise and web based companies. He points out that local used to be available only in major metropolitan areas. Now with the high degree of mobile use, every zip code will give local results. Andrew furthered the discussion by adding that many companies are getting pushed out of page one organic search results by the local pack and local related services like Yelp and TripAdvisor. In order to win at SEO these companies need to find a way to tie into local even though they may not have a physical presence. What impact does the increased use of mobile devices have on local search? Loren adds that apps are a part of this game. For example, Uber has built out local directories within it’s app to cover the geographic areas it serves even though it does not have a local office or dispatch center. Mobile is also starting to train search users to leave off local qualifiers and expect that local results for a particular key phrase will appear at the top of the results. What Andrew finds interesting is that since there is now so much competition in the app stores, mobile first companies are now discovering that they need to develop an SEO strategy. It’s not just enough to build a great app, mobile companies are finding they need to aid the discovery process by showing up in search for their website. Learn more about how we can help you track your local search results: http://authoritylabs.com/tour/