Street Fight Daily: Google’s iBeacon Competitor, Wi-Fi Proximity Program Launches

Street Fight Daily: Google’s iBeacon Competitor, Wi-Fi Proximity Program Launches July 15, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Eddystone, Its Platform-Agnostic iBeacon Competitor (The Next Web) With Eddystone, Google is hoping that developers will be able to.Read the full article


  • Google launches Eddystone, its platform-agnostic iBeacon competitor

    thenextweb.com - 5 readers, 616 Tweets - Google today announced Eddystone, its open source Bluetooth Low Energy (BLE) beacon format. The standard is designed to help developers work with beacons and provide location-based content straight to users’…

  • Like Google, Yahoo Wants to Reinvent Search Without the Search Bar

    adage.com - 3 readers, 95 Tweets - Yahoo has updated its Aviate mobile app with a Smart Stream that aims to serve as someone's personal assistant, similar to Google Now.

  • The Next Generation Of Retail Is Here: Three Major Myths Debunked

    forbes.com - 5 readers, 187 Tweets - No matter where you look, you’ll discover a drastically different buying experience in modern-day stores. Smartphone touches are gradually replacing credit card swipes; tablet screens are taking over as in-store signage and becoming point-of-sale systems; and beacons are alerting browsing mobile shoppers to deals. The most exciting part? The ret...