The 5 Pieces Of A Virtuous Segmentation Cycle

by Jordan Elkind
For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation is frequently spoken of as a black-and-white thing for a company — either you are segmenting or you aren’t. But in reality, the process is what matters, because segments must be kept up-to-date and continuously iterated on and improved so t ...Read the full article