The power of second-party data: How you can harness it to boost your campaigns

The Power of Second-Party Data: How to Partner with Trusted Sources to Discover New and Valuable Audiences First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s unique and valu ...Read the full article