Why You Need to Track (the right) Conversions in Your Direct Response Digital Advertising

by Tara West
If your main success metric for your direct response digital ads is how much traffic you’re getting, the cost per click, bounce rate, or even click through rate, you NEED to read this. It might sound obvious to many of you reading this, but I never cease to be amazed at the amount of advertisers not using conversion tracking, or focusing on the wrong metrics when evaluating ...Read the full article