Win of the Week – Think Like Your Audience

by Madeline Milani
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? PPC Ad #1 PPC Ad #2 The winning ad is PPC ad #1. It was written by “WordWizard,” and it increased CTR by 63%.Read the full article