Both Google And Companies That Didn’t Prepare For Mobile Face Uphill Struggle [Report]

by Ginny Marvin
Delayed or deficient mobile strategies are hurting both Google advertisers and Google itself, Adobe Digital Index finds in its latest Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to 10 percent of organic traffic in Q2 and any attempts to make that loss up with paid search ads came at a h ...Read the full article