CPC Growth Is Down - But Not on Smartphones

by Mike O'brien
Though display CPC growth is on a steady decline, the opposite is true when it comes to smartphones, according to Adobe's new Digital Advertising Report. Composed of aggregated, anonymized data over three years, Adobe looked at more than 489 billion digital ad impressions. CTR growth has been increasing consistently, while CPC growth has taken a nosedive over the last year, ...Read the full article