How KLM Inspires Loyalty With a Visually Stunning Multimedia Travel Mag

When it comes to creating a relationship with customers, airlines have it pretty tough. The vast majority of travelers book their flights based on price and convenience, and they tend to forget the company they’re flying with until they’re cursing them for losing their luggage. While in-flight magazines usually do a suitable job of conveying brand values and building trust whi ...Read the full article