National Geographic’s picturesque journey to Instagram juggernaut

by Lucia Moses
While the biggest Instagram accounts belong to celebrities, one of the biggest publishers on the platform, National Geographic, has shown that a traditional publisher can play that game, too. National Geographic started its account three years ago, and today it has 25.2 million followers. Its growth has accelerated in the past few months; in May, it had 19 million followers.Read the full article