Purchases on Google Has Arrived! Plus HUGE Shopping Ad Updates for Retail Marketers

by Margot Da Cunha
With long awaited rumors regarding when the ability to buy directly through the SERPs would arrive, on Wednesday, Google finally confirmed that the buy button has landed. Hallelujah! Well, marketers actually have mixed feelings on whether or not this capability is beneficial for their e-commerce or local retails store fronts, but there’s no use in moping – it’s time to embrace ...Read the full article