Storytelling Insights from Seth Godin's All Marketers Are Liars

Ever wonder what sells products these days? Is it the features and benefits, the buyer’s needs, the price point? It’s none of the above according to Seth Godin. After reading All Marketers Are Liars recently, which highlights the power of authentic storytelling, I was inspired. The message seemed relevant and timely for me and the clients I work with since the growth and pr ...Read the full article