True Marketing Integration Still Eludes CMOs

by Steve Olenski
Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.” In that article I referenced one study after another that spoke to either the desire for marketers to deliver a true, seamless experience across all channels, or the need from consumers to be on the receiving end of said experience.Read the full article