US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]

by Ginny Marvin
Source: Merkle RKG Search ad spend growth slowed in the US, rising 14 percent year-over-year in Q2 for Merkle RKG’s predominantly large retail clients. The firm’s latest Digital Marketing Report says that higher CPCs hindered click growth for the quarter as advertisers aim to maintain efficiencies in their search programs.Read the full article