Why Upworthy Is Ditching Aggregation for Original Content—and Why Brands Should Too

by Amanda Walgrove
“We are in a street fight for human attention.” So says Amy O’Leary, editorial director at Upworthy, in a new SlideShare explaining the notorious—and oft-lampooned—media company’s revamped editorial strategy. She’s not exaggerating. Attention is hard to come by these days, and for most in the media industry, trying to attract and retain readers besieged by digital content at ...Read the full article

The Pizza Shop That Pays It Forward | Humanity FTW

This is no ordinary pizzeria. At Rosa’s, customers can do something very unique: pay forward slices of $1 pizza for those in need with Post-It Notes. For more awesome videos, SUBSCRIBE TO UPWORTHY! http://www.youtube.com/subs... MORE UPWORTHY Visit our website: http://upworthy.com Like us on Facebook: http://facebook.com/upworthy Sign up for our daily email: http://upworthy.com/subscribe Follow us on Tumblr: http://upworthy.tumblr.com Follow us on Twitter: http://twitter.com/upworthy WITH SPECIAL THANKS Want to donate pizza or learn more? Check out Rosa's website: http://www.rosasfreshpizza.com/


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  • Don't Blame Our Traffic Drop On Facebook, Says Upworthy

    forbes.com - 13 readers, 156 Tweets - "Does Facebook Think Virality Mills Are The New Content Farms?" I wondered in December after the social network adjusted the settings on the algorithm that populates its News Feed to weed out low-quality content. Shortly after I posted that, I heard from Eli Pariser, co-founder of Upworthy, one of the virality [...]