5 things brands should know about Facebook’s shoppable pages

This is the first article in a series on “The Arrival of Social Commerce,” a look at how smart UI, product offerings and closing the loop on the purchase cycle can help — and who is doing it right. On Thursday, Facebook announced there will be a new way for users to shop on its platform. By testing a “shop” tab that will sit alongside the “about” section of a brand’s Facebook ...Read the full article