Are Branded Geofilters The Future Of Advertising On Snapchat?

When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps with these location-based overlays already accounted for more than a million of the messages sent every day on the platform. One month in, we’ve already seen brands like McDonald’s, GE, Ted 2, Terminator, The Hunger Games, Minions, Nike and others experiment with the ...Read the full article