Not Just A Boon For Amazon: Prime Day Effect Felt Across The Web

by Ginny Marvin
It turns out Wednesday wasn’t just Christmas in July for Amazon Prime sellers. The influence of Amazon Prime Day rippled beyond the ecommerce giant’s own marketplace to boost consumer activity across retailer-owned sites and other marketplaces on Wednesday. Several major retailers across verticals saw a lift on their own sites, says consumer identity platform Signal.Read the full article