Prime Day, Christmas in July, and How to Drive Sales When No One is Buying

by Heidi Cohen
7 Steps to Profitable Marketing Promotions Amazon declared July 15 to be Prime Day in honor of their 20th anniversary. Walmart and other competitors followed suit with sales of their own to get a share of the July shopper’s spending. In the US, July is a notoriously slow period unless you’ve a vacation-oriented business.Read the full article