Raising money is not the same thing as making a sale

by Seth Godin
Both add to your bank balance... But raising money (borrowing it or selling equity) creates an obligation, while selling something delivers value to a customer. Raising money is hard to repeat. Selling something repeatedly is why you do this work. If things are going well, it might be time to sell more things to even more customers, so you won't ever need to raise money.Read the full article