The Benefits of Combining Content Marketing and Segmentation: MarketingSherpa Email Summit 2015 replay

The Value of Content and Segmentation

In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarkeingSherpa, discussed with Stephen Bruner, Marketing Manager, Vertical Markets, Precor, the value of content and how important it is to align content with the segmentation of a CRM. Bruner also briefly explained Precor’s segmentation process and how the brand gets the most out of the marketing automation system. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to

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