The Psychology of In-Store Marketing Mechanisms

by Jesse Aaron
Everything about your common store — from the humble coffee shop to the glitzy supermarket — is designed to make you shell out cash. Some of the tactics used are obvious, like the way bookstore owners display their “New Arrivals” near the entrance. Others are much more subtle, insidious, and effective at pushing your “Buy” buttons — unless you’re aware of them, of course.Read the full article