Buyer Personas – Book Interview

by Heidi Cohen
Heidi Cohen Interviews Adele Revella What’s your best piece of advice for readers looking to improve their marketing? Marketers need to have deep insight into what affects their customer’s decision to purchase solutions like theirs. Why is this important? Marketers make decisions every day – what to write about, how to say it, and where to make that information available to ...Read the full article