The Four-Letter Words Of Business Storytelling

You cant put a sausage into a meat grinder, crank the handle backward, and get a pig, a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. The same can be said for business and storytelling. While its trendy to portray them as new BFFs, the duo has always held a tight relationship.Read the full article