10 Ways to Be Remarkable: Highlights from Seth Godin's Purple Cow

I read Seth Godin’s Purple Cow again recently, his seminal work that challenges all of us to put a Purple Cow—something truly exceptional—into everything we create or do. The simplicity of the message belies the book’s profound nature: Purple Cow is nothing short of a business and marketing mandate—an always-relevant and resounding call to action—to create products and servic ...Read the full article