Are Brands Taking Emojis Too Far?

by Tessa Wegert
When a brand launches a new product, the release is usually all about clarity: the who, what, where, when, and why. But when a brand launches a new product for millennials, you get this: The media release for Chevrolet’s 2016 Cruze generated a lot of buzz last month, but the automaker is hardly the only brand to push the limits of emojis, the Japanese pictographs the Internet has come to adore.Read the full article

Emoji Academy Part 1: Norm Macdonald Has an Exciting Announcement - #ChevyGoesEmoji | Chevrolet

Norm Macdonald has an exciting Chevrolet announcement to make. The issue? It's all in emojis. Will Ashley Benson, Jamie Chung, and Zendaya be able to whip him into shape at Emoji Academy. Only time will tell. Julian Smith, Karmin, Tyler Oakley, Eva Gutowski, Mike Tompkins and the all-new 2016 Cruze are really speaking our language! More #ChevyGoesEmoji fun right this way: Learn more about we are up to: See the all new-2016 Cruze here: Connect with the Cruze on Facebook at or follow @Chevrolet on Twitter, and follow along with #ChevyGoesEmoji

WWF's Endangered Emoji We've launched the world's first emoji-based fundraising campaign. There are seventeen emoji representing endangered species and you can support our work by making a small donation for each one you tweet.

Bill Nye Explains Climate Change with Emoji

Bill Nye the Science Guy is back to explain climate change using a language everyone can understand — emoji. It's climatology emojified! To learn more about GE's #EmojiScience, check out And don't forget to subscribe to the Watercooler on Youtube: Produced by Annie Colbert and Armand Valdes Animations by Armand Valdes and Alisa Stern Hey. Hey, you. Yes, YOU! If you like what you see, please make sure to subscribe to our channel for more videos like this. Also, every time you leave a comment, a kitten happily purrs itself to sleep. Let us know what you like, or even love, in the comments below. We want to hear from you! Mashable is the leading independent news site for all things tech, social media, and internet culture.