Beyond Remarketing: Powerful Ways to Leverage Audience Data

by Kelly Wrather
The amount of data and signals available to marketers can be overwhelming. How do you shift through the noise to uncover the most valuable nuggets to influence decision-making? The evolution of digital has allowed advertisers to BYOD - bring your own data. From CRM insights to on-site activity, marketers can now better connect cohorts of consumers with more targeted messaging than ever before.Read the full article