‘Beyond the plush': How Build-A-Bear revamps for digital

This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Today’s screen-entranced kids might be more likely to sleep with an iPad under their arms than they are a teddy bear. That’s bad news for Build-A-Bear Workshop, the stuff-your-own-animal store founded by the former Payless ShoeSource president in 1997.Read the full article

The Honey Girls World Premiere - CeleBEARity News

CeleBEARity News is back and bringing the exclusive world premiere of the Honey Girl’s Music Video! Subscribe for Free (Get notified when we release a new video!): http://goo.gl/KBZoAh Bearville Alive! is where your furry friends come alive! Join us each week as we go on adventures, play games, celebrate friendship and hang out in our Cub Condos! Watch more: https://www.youtube.com/playlist?list=PLnzXkAPgN9f8Tm7cZ7vbWpFu5KZvq0I1A No Furry Friends were harmed in the making of this video. Furry Friends do not perform without the help of their human friends. Please try this at home! Follow Build-A-Bear Workshop on Instagram: http://instagram.com/buildabear Like Build-A-Bear Workshop on Facebook: https://www.facebook.com/Buildabear Follow your heart! A little imagination is all you need to soar. Are you ready? Visit the Workshop today! http://www.buildabear.com/