Bing Native Ads Combines User Intent, Native Experiences

by Mike O'brien
A new Bing Ads offering allows advertisers to target user intent beyond search. Bing mostly bases "user intent" on prior search queries and site actions, such as looking at products and clicking ads. Combining them with native experiences, Bing Native Ads aims to offer "advertisers the ability to reach users in search-powered environments providing the most relevant and acti ...Read the full article