How Dunkin’ got 2,000 franchisees to watch corporate videos

by Shareen Pathak
Glen Schwartz, director of global corporate communications at Dunkin’ Brands, had a real problem on his hands: He needed the company’s 2,000 franchisees to start checking email headquarters would send with important updates on everything from training information to product releases to messages from the CEO. “We’re lucky if we got them to open a memo,” Schwartz told Digiday.Read the full article