How to Create S.M.A.R.T. Goals for Social

by Bridget Quigg
You’re smart. But, are your goals as S.M.A.R.T. as you? Way back in the early ‘80s, business guru Peter Drucker came up with a way to think about goal setting called S.M.A.R.T. (Clearly, this man was a marketer at heart since he created such an alluring acronym). We believe it can transform your social strategy because it inserts structure, metrics, timelines, and a sense o ...Read the full article