Marketing to Millennial Moms

by Linda Bustos
Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set of needs marketers must understand. Within the Millennial bracket (those born between 1982 and 2000) are Millennial moms.Read the full article