Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores

by Greg Sterling
Mobile loyalty company SessionM recently surveyed 12,000 randomly selected US smartphone users about their mobile shopping behaviors. The company found that 85 percent of respondents said their m-commerce buying was steady or had increased vs. a year ago. While roughly 15 percent said mobile buying had increased “significantly,” personal data security and/or poor user experiences (e.g.Read the full article