The Quick Start Content Marketing Plan Part 2: Establishing Content Marketing Goals

by Bernadette Coleman
In the previous post, The One Stop, Five Step, Quick Start Content Marketing Plan, I wrote about the five steps involved in creating a basic content marketing plan. Now, let’s go in-depth on the first step — Identify the Action You Seek. While this step is obviously about goal setting, I avoid that term in favor of using language that focuses on action.Read the full article