TheSkimm relies on readers for audience development

by Caroline Bottger
TheSkimm is the little newsletter that could. Just three years old, it boasts 1.5 million subscribers, a bevy of celebrity fans and enough cachet that it has attracted five presidential candidates to act as guest curators of the news. TheSkimm is a roundup of daily news aimed at busy professional women in the tone of your “smart friend” and can count Oprah Winfrey, Reese Withe ...Read the full article