Your Visitor Has Multi-Personality Disorder: How to Talk to Each Side of the Buying Brain

When you were young, how did you imagine adult life? Pizza for breakfast, candy for lunch, and ice cream for dessert. Sounds about right, doesn’t it? This was before you could really grasp the consequences of poor decision making. Before you had responsibilities. As an adult, you probably eat more sensibly, with the odd snack here and there. But those childish thoughts never go away.Read the full article