3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button

by Amy Harrison
When you write sales copy, it’s easy to get consumed by one thought: make the sale. But this focus could actually be your copywriting downfall. While you want to make a sale, your customer wants a transformation. If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.Read the full article