Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)

Unless you've been off the grid for the past year, you're aware that Apple's highly anticipated Apple Watch went on sale recently. Revealed last September after the infamous "one more thing" line, sleek beautiful images of the watch on seamless white backgrounds filled the interwebs. "Appleā€™s got its mojo back.Read the full article