Banners Have 99 Problems And A Click Ain’t One

by Michael Brenner
A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! [Tweet This] But clicks aren’t the only problem that banners face.Read the full article

AT&T 1993 "You Will" Ads

This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It's an interesting view of the future. (via very-appealing.com)



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