Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

by Andy Taylor
Google recently announced a handful of updates being made to Product Listing Ads on mobile devices, including the formal release of the Purchase on Google option (or as it’s more commonly known in the industry, the ‘buy button’) as well as the Expandable Shopping Ads feature. Let’s walk through these updates and examine what the impact of each stands to be.Read the full article