How to Connect the Dots Between Brand Awareness and ROI

by Lucy Hitz
I was recently a guest on the TechnologyAdvice Expert Interview Series podcast, where I talked with TechnologyAdvice’s Josh Bland about the next big social platforms, measuring social ROI, and how companies should define success on social. Below are a few highlights from our conversation. TechnologyAdvice: How does someone measure success from programs such as Snapchat or P ...Read the full article