Hyperlocal Lessons Learned From the Rise and Fall of HomeJoy

The news that on-demand home cleaning service Homejoy is shutting down at the end of the month probably doesn’t come as a big surprise to those paying attention to the hyperlocal space. Recent departures on the managing team, a rumored failed acquisition attempt, and lawsuits that potentially undermine their model’s viability were pretty clear harbingers of what was to come.Read the full article


  • Homejoy shuts down amid lawsuit over worker misclassification

    latimes.com - 7 readers, 123 Tweets - The recent spate of worker misclassification lawsuits against on-demand service companies appears to have claimed its first victim, with home-cleaning company Homejoy announcing Friday that it planned to close.