Real-Time Personalization Drives Conversion — Does Your Content Boost ROI?

Recent studies show that 58 percent of marketers worldwide are using a personalized, real-time marketing (RTM) strategy to drive sales, and 80 percent of those who are not implementing a personalized RTM today plan to do so within the next year. Developing a customized engagement strategy influences sales by creating an experience that improves engagement through valuable cont ...Read the full article