Technology And Creativity Must Play Nice Together In The Marketing Sandbox

My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now wants nothing to do with Legos. It’s all about Minecraft. I asked why he can’t play with both at the same time. He said, “Legos are no longer cool.” Recently, I’ve seen similar discourse about technology and creative within marketing.Read the full article