5 Ways to Align Sales and Marketing to Boost Revenue

by Douglas Karr
Each time we take on a client, the first step we take is to become a customer. We won’t immediately call their sales team. We’ll sign up for their email newsletter (if they have one), download an asset, schedule a demo, and then wait for the sales team to reach out to us. We’ll discuss the opportunity as if we were a lead, and try to go through the entire sales cycle with them.Read the full article