Cheech & Chong be gone: Rebranding pot for a new era

Now that laws and attitudes around marijuana use have shifted in the U.S., pot itself is due for a rebranding. Historically, the marijuana brand has been synonymous — fairly or not — with dumb stoners, sporting the image of a green pot leaf on everything from t-shirts to tights to lighters. The branding to date has conjured up images of anti-authority and a rebellious subculture.Read the full article