Drake Is Thirsty, and Sprite Wants Everyone to Know It

As someone under the age of 30, it’s easy for me to take for granted hip-hop’s place in the cultural mainstream. I grew up listening to “Mo Money Mo Problems” on the Top 40 radio station that played on the bus ride to elementary school, cast my first ballot for a guy who’s friends with Jay Z, and took a job covering a marketing industry in which even the dopiest white-bread br ...Read the full article

Sprite Obey Your Thirst (Pete Rock, C.L. Smooth, Grand Puba)

Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns


Drake - Obey Your Thirst (Episode 1)

Drake is a superstar—the only guy who could dethrone Taylor Swift on the charts with a mixtape. In a rare interview, he spoke with The FADER. Coming up in Toronto, people told Drake to move to New York if he was serious about making it. Instead, he stayed where he was and made history by proving that if you’re a truly multi-layered artist, you can make it from anywhere. “Do it the way I did it," he says in the above Obey Your Thirst documentary. "Do it from where you’re at. If you have the music, that's all it takes." Now, at the top of his game, Drake says he competes not with established legends or other top-sellers, but with the countless kids itching to take his spot. Now that hip-hop's playing field is more open than ever before, Drake knows there are countless kids itching to take his spot. Those up-and-comers are now his competition, not any established rapper. “That’s how I try to keep pushing this forward,” he says. “Just to let that kid know that I’m not done yet.” Watch the full documentary above, and stay tuned for three more by Sprite and The FADER, sharing the stories of Nas, Vince Staples, and Isaiah Rashad. http://www.thefader.com/2015/06/24/drake-views-from-the-6-obey-your-thirst-sprite-documentary WATCH Episode 2 with Nas Here: https://www.youtube.com/watch?v=m-F5tWbELec&list=PLPH2E2Ybj9J7lTvfATf1h4Ukoy7uRFeWR&index=1 WATCH Episode 3 with Vince Staples Here: https://www.youtube.com/watch?v=eyu_telJ7oQ&index=3&list=PLPH2E2Ybj9J7lTvfATf1h4Ukoy7uRFeWR WATCH Episode 4 with Isaiah Rashad Here: https://www.youtube.com/watch?list=PLPH2E2Ybj9J7lTvfATf1h4Ukoy7uRFeWR&v=yV_cNPeZW50 Subscribe now for more The FADER http://bit.ly/XPZVfG Read the FADER: http://www.thefader.com Follow the FADER on Twitter: https://twitter.com/thefader Like the FADER on Facebook: http://on.fb.me/11JaNSJ Follow the FADER on Tumblr: http://bit.ly/xerObW