Forever21’s 1-ton screen turns Instagrams into real-life mosaics

Most brands that reach out to collaborate with the hardware-production company Breakfast aren’t really sure what they want out of the experience. Breakfast has made a name for itself over the past five years with innovative “toys” that blend the worlds of the digital and physical worlds. It once launched a moving blimp, outfitted with Foursquare’s check-in ability, to promote ...Read the full article

Spools of thread turn Instagrams into mosaics l Digiday

With seven million followers, Forever 21 has one of the most popular Instagram accounts. When it approached production company Breakfast for a collaboration, the design team knew it had to incorporate the brand's Instagram engagement. The result was a 2,000 pound "thread screen" that can turn Instagrams into instant mosaics using 6,400 multicolored wooden spools. Watch how spools of thread and photos come together on one giant screen. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/