How The Daily Beast uses data to inform native ad strategy

by Lucia Moses
Advertisers may be obsessed with native advertising, but few are sure about how to make sure it’s working. The Daily Beast, which relies on content marketing for 80 percent of its ad campaigns, has taken a data-driven approach to both creating native ads and to proving they work. For the former, it has licensed a predictive tool that suggests topics that would work for clients ...Read the full article